NewsUSA: a placement marketplace, a client hub and an AI audit engine.
NewsUSA has been placing stories in the media since 1987. We built the software behind the modern version of that business: a catalogue of 150,000+ placement items buyers can price and order themselves, the portal the team runs accounts from, and an engine that audits how AI models talk about a brand.
Sell media placements like a product, run them like a business.
A placement business has two jobs. Buyers need to find an outlet, see what it costs and order. The team needs to keep a very large catalogue priced, categorised and accurate. Both depend on the same data.
Three surfaces, one platform.
Each surface has a different user, but they share the same catalogue and account data.
The marketplace
A buyer-facing catalogue of 150,000+ placement items. Every listing carries its own domain authority, turnaround time and price, so a buyer can compare outlets and check out without waiting on a sales call.
mediagrandcentral.comThe Client Authority Hub
The portal the NewsUSA team runs client accounts from. It is a single-page app with a light and dark theme that remembers each person’s choice.
login.newsusa.aiThe AI visibility audit engine
An admin panel used to run AI visibility audit reports, and a re-audit architecture that tracks how AI models describe and cite a brand over time.
newsusa.aiLive surfaces
- Placement marketplacemediagrandcentral.comMedia placement marketplace carrying 150,000+ items across press, broadcast TV, digital TV and listicles. Buyers filter by placement type, region, category and domain authority, see a per-item price and turnaround time, then check out.Built the admin backend behind it, which functions as the CRM: the team manages, prices and categorises all 150K+ placements through it.
- Client Authority Hublogin.newsusa.aiThe NewsUSA Client Authority Hub: the client-management portal for the same platform, where the team runs client accounts, with a light and dark theme that remembers your choice.Built the account management surface the team works in day to day.
- AI visibility audit enginenewsusa.aiNewsUSA's public site, where the AI visibility offer lives, backed by an audit engine that scores how AI models describe and cite a brand, plus the re-audit architecture behind it.Built the admin panel used to actually run the AI audit reports.
The choices that make it hold up at scale.
The admin backend is the CRM
Instead of a separate CRM that drifts out of sync with the catalogue, the admin backend that serves the marketplace is the system the team works in. They manage, price and categorise every placement in one place.
Per-item metadata is first-class
Domain authority, turnaround time and price are stored on each item. That is what lets buyers filter by authority band, region, category and placement type across 150K+ listings.
One checkout, four placement types
Press, broadcast TV, digital TV and listicles all flow through the same cart and checkout, even though they are priced and fulfilled differently.
Audits that can be repeated
AI answers about a brand change. The audit engine is built around re-audits, so the team can track how a brand’s AI answers shift over time instead of relying on a one-off snapshot.
Transparent by design.
The catalogue is public, so you can judge it yourself.
In production, used every day.
The platform is live. The NewsUSA team manages, prices and categorises the whole catalogue through the admin backend, runs client accounts from the hub, and produces AI visibility audit reports from the audit panel.
Need a marketplace or an admin backend that scales?
Tell us what you sell and who runs it. We will come back with a recommended approach within one business day.